Wilford Industries
TNT's Snowpiercer
 

TNT's original series Snowpiercer featured a 360 digital campaign and in-world experience that made fans a part of Snowpiercer history. Using downloadable templates, fans could submit their own designs to be featured as a part of the luxury train's permanent 1,001 car collection. In addition to the responsive microsite, email blasts, digital ad banners, and print ads extended the in-world experience across media.