The Spongebob Movie:
Sponge Out of Water

 

The Day of Positivity was a campaign in support of The Spongebob Movie: Sponge Out of Water. January 15th was declared "Day of Positivity" and kids were encouraged to share their positivity in a variety of ways. Fans were encouraged to share a smile, send an email, receive a text or get an actual phone call from Spongebob himself.